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Direct from the farm: how REKO is changing the market
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Open in the appKeynote with Thomas Snellman Just over ten years ago, Thomas Snellman developed a simple yet powerful idea in Finland: a direct marketing system that connects producers and consumers without middlemen. What was once a local initiative has since established itself in numerous… Keynote with Thomas Snellman Just over ten years ago, Thomas Snellman developed a simple yet powerful idea in Finland: a direct marketing system that connects producers and consumers without middlemen. What was once a local initiative has since established itself in numerous countries. In his keynote, Snellman shows why regional networks are key to sustainable food systems. He tells the story of REKO, explains why the model spread so quickly as a grassroots movement, and demonstrates how fair, direct consumption can simply work in everyday life. This event is part of the Soil to Soul Symposium 2026. Here's the complete program overview.